Omair Rehman
MBA (Marketing), BSCE (Computer Engineering)
Marketing Leader & Digital transformation champion
STAR STORIES
Following are just some of the projects which I have lead, or have been a core member, and their STAR Stories:
Rainbows & Pain woes board game
The game was developed in partnership with exprienced pain vets from Elanco
The game was developed in partnership with exprienced pain vets from Elanco
Company: Elanco, Canada
Timeline: 2025
Situation: COAST staging was underutilized in clinics, and we wanted to encourage more consistent use to guide OA treatment and prescribing.
Task: Promote COAST adoption by making the staging system more relatable, linking it to how dogs feel and behave at each stage.
Action: Created “Rainbows & Pain Woes”, a snakes-and-ladders–style board game for reps to play with clinics during visits. It made learning about COAST interactive, fun, and memorable—connecting clinical stages with real-world behavior.
Results: Drove greater clinic engagement with COAST, encouraged stage-based prescribing, and positioned Elanco as a creative, education-focused partner.
Galliprant Safety campaign
The campaign put safety at the forefront
The campaign put safety at the forefront
Company: Elanco, Canada
Timeline: 2025
Situation: With increased competition in the NSAID category, safety became a top concern for vets and pet owners managing canine OA.
Task: Position Galliprant as the safest choice by reinforcing its safety profile in an engaging, practical way.
Action: Launched the Galliprant Safety Campaign, featuring clinic safety guides, home checklists, safety stickers, branded first aid kits, and daily safety trackers—delivering the message in a playful yet credible tone.
Results: Kept Galliprant competitive in a challenging market by shifting the narrative to safety, increasing engagement across clinics and pet owners.
Multi Lingual Brochures
Company: Elanco, Canada
Timeline: Jan 2024 - Ongoing
Situation: In Canada’s multicultural landscape, veterinary marketing materials were traditionally limited to English and French—overlooking large and growing communities who spoke other primary languages at home. This created a communication gap and limited the reach of our messaging, particularly in urban and suburban clinics with diverse client bases.
Task: I recognized the need to break this long-standing norm and make our materials more inclusive. My objective was to increase engagement and brand connection by developing culturally relevant brochures in the top five non-official languages spoken by pet owners in Canada.
Action: I led the creation and rollout of a first-of-its-kind multilingual brochure initiative across five key languages: Mandarin, Cantonese, Punjabi, Tagalog, and Spanish. This involved collaborating with professional translators, ensuring cultural nuance and medical accuracy, aligning with internal legal and regulatory teams, and working with the salesforce to distribute the materials effectively in high-density regions. I also developed a rollout plan that educated clinics on how to use these brochures as tools to deepen client trust.
Results: This initiative broke long-standing industry norms and was widely praised by veterinary teams for removing communication barriers. It significantly improved pet owner understanding and clinic engagement, especially in multicultural hubs like the GTA and Vancouver. The program elevated Elanco’s reputation as an inclusive, community-aware brand and has since become a benchmark for culturally adaptive marketing in Canadian animal health.
Barks 'n' Purrs Rewards Loyalty Program - www.barksnpurrsrewards.com
Company: Elanco, Canada
Timeline: Jan 2023 - Ongoing
Situation: After successfully pioneering pet owner rebates at Bayer—which competitors quickly replicated—the parasiticide market had become saturated with similar offers. There was a growing need for a fresh, differentiated strategy that could reinvigorate consumer interest and drive brand engagement in a crowded category.
Task: I identified an opportunity to leap ahead of the market again by proposing the industry’s first e-loyalty program—an "Animal Health version of PC Optimum." The goal was to create a digital platform that would store pet owner data and enable personalized communication through automated reminders for dosing, refills, and tailored marketing campaigns.
Action: I led the development and national deployment of this groundbreaking initiative, ultimately branded as the Barks ’n’ Purrs Club. A key early challenge was finding a vendor capable of building a fully customized solution tailored to the unique regulatory and communication needs of the animal health industry. I managed every phase of the project—from vendor evaluation and platform design to stakeholder alignment, compliance approvals, and launch—with a focus on scalability and long-term engagement.
Results: The program was an immediate success, unlocking direct access to pet owners in a highly regulated environment where such communication was previously limited. It was a category-defining innovation that not only disrupted the parasiticide segment but also paved the way for expansion into the pain, dermatology, and otic categories. Today, Barks ’n’ Purrs leads the industry in loyalty program adoption, setting a new standard for customer engagement in animal health. Rebates are now given out not just as cheque, but retailer gift cards and free product as well.
Elanco's Kahoot Challenge
All games took less than 3 minutes to play, with 3 questions each
All games took less than 3 minutes to play, with 3 questions each
Company: Elanco, Canada
Timeline: Jan 2021 - Nov 2021
Situation: Canada was gripped with it's worst wave of COVID and Elanco needed a way to conduct Lunch 'n' leanrs in the highly coveted flea & tick season. Reps were not allowed in clinics, though.
Task: I proposed an e-learning platform - Kahoot, to the leadership & sales team to conduct E-seminars in clinics.
Action: I led the complete project from cencept to execution where we performed mini seminars though he Kahoot plaform trhough 3 seasons (like a TV show), each season had 4 games tareted towards the respective time of the year. The exception of gifts the were were procured from outside, all programming and development was done inhouse with cost of $0.
Results: We ended up doing 8000 mini seminars in a time where there was no way to enter clinics. Elanco's message got through in a cluttered environment, to the clinics and all of our brands grew double digit as a result.
Retail Channel launch
I was incharge of all outgoing displays and PDQ's. All were delivered don time
Company: Bayer Animal Health, Canada
Timeline: Jan 2019 - Present
Situation: Sales for topicals was declining the retail channel and there was a need to find new avenues to support and grow the brand.
Task: Marketing proposed launch in retail channel (Amazon, PetSmart, Pet Valu, Mondou and Pet Stores). I was in-charge of the branding, advertising and supply chain workstream.
Action: I led all 3 work streams successfully, establishing connections with retailers. Subsites were setup in 1 month. I put in initial forecasts and made sure deliveries arrived on time (no backorders). I also worked with retailer to design displays and proxy packaging for all brands.
Results: 6 MM business in just year 1. Received superstar award for the efforts.
“Omair doubled down and stepped up to cover off customer marketing & more! Leading development of displays and proxy packaging, supporting new retail accounts with digital content and ensuring out launch into retail was accomplished on time. We could not have done it without Omair's support.”
Sharon Rowe - Line manager
Drontal Plus 'E.Multi' campaign
A number of earned media impressions were received, across Canada. This brought more eyeball to the deworming category.
KOL engagement and endorsements were the key ingredients of the campaign
Company: Bayer Animal Health, Canada
Timeline: Jul 2016 - Dec 2018
Situation: Drontal Plus was a 25 year old with no scope for growth and a cheaper competitor was eating away its sales.
Task: I was in-charge of the Drontals portfolio and was handed over the task to create a campaign which would elevate its sales go beyond the price positioning, that competitor was offering.
Action: I led Drontal Plus' E.Multi ‘Emerging Threat’ Campaign, a first-of-its-kind for Bayer Animal Health, which used Brand Advocates to convey zoonotic implications of the parasite.
Results: The Campaign was also acknowledged by Bayer Global as ‘Best Practice’ in 2017. The campaign increased sales by 20% in 2017 and 30% in 2018.
“Omair's efforts to incorporate our sales training objectives was a great example of how to align marketing, sales and sales force development together (for the E.Multi campaign) in a more consistent, collaborative way.”
Regional Manager (Central)
"This was the best training & best launch in recent memory, must use it as best practice"
Regional Manager (West)
Advantage Complete 'WTF' campaign
The aim here was to grab attention of owners of the forgotten species - Cats.
The aim here was to grab attention of owners of the forgotten species - Cats.
Company: Bayer Animal Health, Canada
Timeline: Jul 2016 - Dec 2017
Situation: Cats were being treated as 2nd class citizen when it came to tape-deworming. The actual deworming % was in single digits. Profender, one of the flag ship brands was suffering as a result.
Task: I lead a thorough analysis on cats and what can be to done to promote Profender within vets and pet owners alike.
Action: Combined Advantage (a flea product) and Profender to come with a concept of fleas and tapeworms are BFF's to targets cats coming in with flea infestation. The main hook was 'WTF....What the flea', focusing on the shock factor that your cat does not only have fleas, but tapeworms too.
Results: Awarded with ‘Hippest Campaign of the Year 2016’ for ‘WTF…What the Flea’ Campaign. The focus was brought back to cats and Profender enjoyed double digit growth int he launch year. Sales team also appreciated the project as gave a sense of Bayer being light hearted and non-traditional.
"This is so much fun to talk about because it gets into a great conversation on deworming protocols and the need to increase client compliance."
Sales Rep (West)
In-Clinic Seminar tool
Company: Bayer Animal Health, Canada
Timeline: Oct 2017 - present
Situation: Bayer Animal Health needed an easy to deploy tool in clinics, which would help reps to present products is a consistent and reliable way. The last one costed close to 6 figures (CAD) and had an additional price tag for every update.
Task: I was part of the companion animal team tasked with the project, to come up with a way to bring the tool's cost down and make it more dynamic.
Action: I single handedly designed, developed and deployed the tool, in CAD 0. The tool was flexible, easy to present on the ipad via OneDrive and was extremely easy to update with new products and claims.
Results: Was awarded the gold award for successful deployment of the project. The original In-clinic 4 years ago took 8 months to develop. I successfully developed & deployed the tool in 3 weeks.
"Omair's work is high quality and has meant significant cost and time savings by producing a tool that no longer requires an outside agency to program, update or add additional products and yet retains the flexibility and professional look of the previous software."
Senior veterinary technical member (West)
'No Bite is Right' Influencer Program
Company: Bayer Animal Health, Canada
Timeline: Jan 2018 - Jul 2018
Situation: There was a need to spread awareness on the 'No bite is right' message. The message needed to go directly to pet owners. It was hard to get them to acknowledge the importance of the 'bite'.
Task: I was part of the companion animal team tasked with the project, to come up with tactics to make the message more easy and also make sure that the pet owners accept it willingly.
Action: Used 13 lifestyle influencers from across Canada to convey the no bite message. The project involved providing them the product and them recording their experience with the brand.
Results: 1 Million impressions were reached with twice the engagement rate of the industry.
Global Bayer-Mars Food Chain Partnership Project
Mars Foods Global Press Release Acknowledging their work with Bayer Pakistan for the Sustainable Rice Platform Project.
Bayer, Mars and IRRI representatives sitting together to plan the next steps - Sept 2014.
400 Farmers trained per year
Mars Foods Global Press Release Acknowledging their work with Bayer Pakistan for the Sustainable Rice Platform Project.
Company: Bayer CropScience, Pakistan
Timeline: May 2013 - Jan 2016
Situation: Mars foods wanted a local partner in Pakistan to collaborate with their local team and provide support on Products and Services to be recommended to Basmati farmers, for their 'Uncle Ben's' Basmati Rice.
Task: I lead this B2B Collaboration project on behalf of Bayer Pakistan. The Project involved collaboration with Mars Netherlands, Mars' local partners (Indus Basin) and Bayer Germany.
Action: Took Local Mars team, Regional Bayer team and 400 local farmers on board and developed training regimen promoting best practices and use of certified Bayer products for their Basmati Rice Crops.
Results: The Project resulted in market expansion & 40% segment sales increase. Success Story was replicated in 3 further Mars Foods-Bayer collaborations worldwide.
“Impressed by the overall results & the amount of farmers that have been reached. Great Work!”
Luc Beerens, Global Procurement Director at Mars
“Thank you Omair and team for all your efforts"
Stephan Brunner, Global Food Chain Lead for Bayer
“Training Programs were impressive. It convinced participants to build up their trust and confidence on Bayer's products”
Ali Tariq, COO Indus Basin
Maple Leaf Food's 3-Part Survey
Company: 3Market Dimensions, Toronto
Timeline: Sept 2012 - Oct 2012
Situation: Maple Leaf Foods was looking to expand their sales among other segments and 3MD stepped in to offer them a comprehensive study into customer insights. This study had 3 parts: 5 Focus Groups, 10 Ethnographies and 10 Shop Alongs.
Task & Action: I was in charge of Research Designing, Transcripts, Analysis and Final reporting.
Results: Project Delivered on Time and to the full satisfaction of the client.
Bayer 'Much More Rice' Project
Designed by: Manhattan Leo Burnett
300 Plus MMR Farmer Trainings done per year, in the field
Awarded Pride of Performance Award in recognition of outstanding execution of 'Much More Rice' Program
Designed by: Manhattan Leo Burnett
Company: Bayer CropScience, Pakistan
Timeline: Mar 2013 - Jan 2016
Situation: Bayer had an excellent Product line for Rice Crop, but consumers could not grasp the importance of using the entire Bayer Package.
Task: I was the Product Manager for Rice Portfolio, being responsible for the entire product line.
Action: Designed and launched the ‘Much More Rice (MMR) Program’ which offered product & service bundling. This included Project trainings, ATL & BTL activities.
Results: Resulted in 120% Target Achievement for the first year (2013). Success was duplicated in numerous ‘Much More Programs’ in Pakistan. 6700 Farmers with 160,000 Acres worth of land touched each year.
“[Translation] Nativo is outstanding, it has no equal … it gives a unique shine to the crop and saves it from all types of diseases”
100 Acre Farmer from Faisalabad City
“[Translation] My MMR Crop developed an excellent colour. Thanks for a great program Bayer”
120 Acre Farmer from Gujranwala
Launch of 'Nutragemz' (Herbion's line of Dietary Supplements)
The Product Line consisted of Garlic Oil, Omega 3,6,9, Chitosan, CoQ10 and St. John's Wort
Numerous Flyers, Leaflets, Dr. Cards, Wobblers, Shelf Talkers, San Bulletins, Notepads, Posters etc were developed for Nutragemz
Newspaper Ads were also published for Nutragemz in 9 Eastern European countries.
The Product Line consisted of Garlic Oil, Omega 3,6,9, Chitosan, CoQ10 and St. John's Wort
Company: Herbion International, Pakistan
Timeline: Jun 2009 - Feb 2012
Situation: Herbion wanted to introduce its new line of Dietary Supplements in 12 Eastern European Countries.
Task & Action: I was hired as Product Manager to launch Nutragemz; this included Segmentation, Targeting, Positioning, Forecasting, Pricing, Literature Development, Marketing Activations etc.
Results: Nutragemz turned out to be a $400,000 division. Success story replicated in North American, Far Eastern and Pakistani markets.
National Atlantis Puppet Show Campaign
The idea was to generate buzz about Atlantis, a novel herbicide which eradicates all weeds giving zyada jhaar (More Tillering) and in turn zyada pedawaar (More Yield).
The Show in itself told the story of two brothers, one who uses generic products and ends up at the brink of poverty, and the second brother who flourishes by taking a smart decision of using Atlantis on his Wheat crop.
The Event was covered by numerous news outlets
The idea was to generate buzz about Atlantis, a novel herbicide which eradicates all weeds giving zyada jhaar (More Tillering) and in turn zyada pedawaar (More Yield).
Company: Bayer CropScience, Pakistan
Timeline: Oct 2014 - Mar 2015
Situation: Atlantis, Bayer Pakistan's flagship product, was extremely technical in nature and there needed to be a way to reach Pakistani Wheat farmers and explain the Product and its use (90% Pakistani farmers are Wheat farmers).
Task: I was Product Manager for Atlantis, responsible for devising new and innovative activation campaign which would reach the masses.
Action: Puppet Show Activation Campaign was designed for 160 Villages targeting 25,000 Wheat Farmers across Pakistan.
Results: 100% Target achievement of Atlantis for 2015 Wheat Season. Event coverage by multiple news & media outlets including Nawai-e-Waqt, Khabren, Kawish, APNA channel, Wasaib and KTN News; resulting in positive Word-of-Mouth.
“[Translation] The Story was quite compelling…. I will remember Atlantis’ name for a long long time”
Mr. Mohammad Ishaq, 100 Acre Farmer from Phool Nagar, Pattoki
Nativo Float Campaign
Large group of people gathered around where the Nativo float went.
Crew Members created a party atmosphere where ever they went with carnival-styles Nativo themed games.
Record was kept of the locations went and gifts distributed.
Large group of people gathered around where the Nativo float went.
Company: Bayer CropScience, Pakistan
Timeline: Apr 2013 - Sept 2013, Apr 2014 - Sept 2013
Situation: The Rice Fungicide Market was growing exponentially, but farmers were using Generics which were neither effective nor healthy for the crop.
Task: I was the Product Manager for Nativo, a Best-in-Class fungicide which was not only a potent fungicide but also helped the Crop Vitality.
Action: 5 Nativo Floats went from Village to Village, covering 80 Villages in total in core rice areas. Wherever the float stopped it created a Carnival atmosphere with Games, Songs and other Activities. It helped get Nativo's message to Rice Farmers in a unique and effective way.
Results: 100% Target achievement of Nativo in all major hotspots and increase in Brand Awareness from 16% to 49% in just 2 years.
“[Translation] There is no other way to hit dealers and farmers more effectively; this is an excellent campaign”
Sales Officer, Wazirabad
“[Translation] This (activity) enables us to get up close and personal with farmers”
Sales Officer, Kamaliya
Bayer Srategic Review 2014-2015
Awarded for outstanding contributions during the Bayer Pakistan's Strategic Review 2014-2015.
Awarded for outstanding contributions during the Bayer Pakistan's Strategic Review 2014-2015.
Company: Bayer CropScience, Pakistan
Timeline: Oct 2014 - Mar 2015
Situation: Bayer CropScience wanted to lay down plans for exponential growth till 2025.
Task: I was a member of the 'Core team' representing the 'Marketing' Department
Action: Lead the implementation of 2 out of 6 projects approved - Project Mehf∞z and Project Cartap.
Results: Both Projects ended up contributing 10% to Top-line and filling product gap.
Project Mehf∞z
The logo contains infinity which indicate the infinite possibilities of the Project. It also contains the GLobal Bayer SeedGrowth logo.
Image from the Inaugural Sales Team training, in Lahore, on project Mehf∞z. 100+ such trainings took place in total
50 On-Field Seed Treatment events were held to motivate local Farmers.
The logo contains infinity which indicate the infinite possibilities of the Project. It also contains the GLobal Bayer SeedGrowth logo.
Company: Bayer CropScience, Pakistan
Timeline: Feb 2015 - Jan 2016
Situation: Despite having a best-in-class product, there was sluggish growth in B2C SeedGrowth segment in Wheat, due to farmers not having access to labour, low awareness and narrow window-of-application.
Task: I was the Asset Manager for SeedGrowth and also the Product Manager for Wheat Crop, responsible for profitable growth of SeedGrowth products.
Action: Developed and launched Project Mehf∞z and this was tagged in with Global SeedGrowth initiative. The Project was a one-of-a-kind venture where farmers got access to treated seeds through Seed Companies and their patented dealers.
Results: Expanded Seed Treatment business 10-fold and also increased avenues for Marketing Promotions.
FIFA 2010 and UEFA 2012 Campaign
New Alfagin Literature was developed to coincide withe Soccer World Cup
Alfagin themed Match Schedules were provided to 10 countries in 7 languages.
New Alfagin Literature was developed to coincide withe Soccer World Cup
Company: Herbion International, Pakistan
Timeline: Jun 2009 - Feb 2012
Situation: Alfagin (A Herbal Energy Tonic with Ginseng as AI) had reached a sales plateau and was unable to grow.
Task: I was assigned the Alfagin Brand and given the task to revitalize the product.
Action: I designed a comprehensive FIFA 2010 campaign, a first of it's kind of Herbion. Match Schedules, Gifts and special literature was developed, connecting Alfagin to Soccer, which is a huge sport in the Eastern European States. This was followed up with UEFA 2012 campaign, on the same pattern.
Results: Alfagin sales increased by 20% immediately, and numbers continued increasing with UEFA 2012 campaign.
Website Development: Herbion.com and Nutragemz.com
Company: Herbion International, Pakistan
Timeline: Herbion.com: Nov 2011 - Feb 2012
Nutragemz.com: Jun 2009 - Dec 2009
Situation & Task: In 2009, I was assigned the task to development a separate website for Nutragemz and in 2011, I was assigned the task of redesigning the corporate website, as an additional assignment.
Action: I worked with the IT team, directly supervising 2 programmers to come up with Nutragemz.com and Herbion.com. All of the design was well researched beforehand and given a contemporary look.
Results: 200%+ increase in average time spent on Herbion.com and 50% decrease in bounce rates. 2000 unique visitors to Nutragemz.com in just 1 month.
Spearheading Herbion's social media presence
Company: Herbion International, Pakistan
Timeline: Nov 2011 - Feb 2012
Situation: Herbion had no social media presence uptill 2011
Task: I was Product Manager for 4 Health Tonics and Dietary Supplement Brand - Nutragemz. Being equipped with advance IT skills, I volunteered to establish Herbion's social media presence.
Action: Studied popular facebook pages and developed Herbion's Social Media Plan, which contained details on online presence including a facebook page. I also actively participated in Content creation and launch of Facebook page.
Results: 1000 likes in just 2 months. New channel for promotions, used heavily by Product Managers
Regent Wheel-of-Fortune Kiosk Campaign
Large kiosks were placed alongside Dealer shops.
Every purchase of Regent WG gave the consumers a chance to spin the wheel and win a free Gift.
Live product briefings were given on the spot.
Large kiosks were placed alongside Dealer shops.
Company: Bayer CropScience, Pakistan
Timeline: May 2014 - Aug 2014
Situation: Maize Crop was concentrated in a small area in Punjab and local Dealers had a hard time pushing Regent WG, a smart solution for Maize Stem Borer.
Task: I was the Product Manager for Maize Portfolio, which had 4 Products under it. Out of these, Regent was the Anchor Brand and a strategically important product for Bayer Pakistan due to its use in other crops.
Action: Wheel-of-Fortune Activation Campaign for Regent WG, on Maize, covering 100 Dealers, where every farmer who bought a pack of Regent had a chance to win a free Gift. Sales Officers were trained on pushing the product and engaging customers exclusively for this project.
Results: Huge lines outside Dealer Shops. Regent WG overachieving the annual target by 20%, on Maize. Dealers were delighted at the extra traffic brought in by the Kiosks.
Dip 'n' Lick Lollipop Project
Company: B.P.Sweets, Pakistan
Timeline: Aug 2008 - Dec 2008
Situation: B.P's current lollipop variants were unable to be sold beyond Rs. 1 MRP, whereby competition's lollipop variants sold for Rs. 10-20, despite having MRP of Rs. 2. The Consumers just did not see the value.
Task: I was Brand Manager for Lollipop Division and was tasked to come up with the solution to the problem.
Action: I worked comprehensively with Internal and External Teams as well as surveyed children. I also taked to local and international industry personnel. In the end, I came up with the concept of a New Product: A Lollipop + Flavoured Power combination where consumers could purchase the whole as a set and consume the lollipop via dipping in powder and licking.
Results: Launched for the first time anywhere in South Asia, the product by year end was B.P's leading brand contributing 20% to Top-line.
Dancing Competition Event sponsored by Alfagin (Kazakhstan)
Muhammad Akbar Noor, the Chief Guest of the occasion, handed out the prizes to the winners at the end of the ceremony.
These X-Stands were used to promote the event
Muhammad Akbar Noor, the Chief Guest of the occasion, handed out the prizes to the winners at the end of the ceremony.
Company: Herbion International, Pakistan
Timeline: Mar 2011
Situation: Alfagin (A Herbal Energy Tonic with Ginseng as AI) sales were going down in Kazakstan in 2011.
Task: I was assigned the Alfagin Brand and given the task to revitalize the product in Kazakhstan.
Action: I designed a unique activation for Kazakhstan: Dance Competition, where the target audience was teenagers, working class, pharmacists, and doctors.
Results: Alfagin sales increased by 10% in the same month in Kazakhstan.
International Children's Day Events sponsored by Vivabon
Snap from Uzbekistan Children's Day Activation
Snap from Uzbekistan Children's Day
Snaps from Kazakhstan Children's Day Activations
Snap from Uzbekistan Children's Day Activation
Company: Herbion International, Pakistan
Timeline: 1st June 2011
Situation: Vivabon (A Herbal Growth Tonic for Kids) awareness was very low and need a boost in order to be positioned as a leading Herbal Growth tonic for kids.
Task: I was assigned the Vivabon Brand and given the task to increase sales.
Action: A unique activation for 4 Eastern European countries was designed where 5 simultaneous events took place in Uzbekistan, Moldova, Kazakhstan, and Georgia. Local teams visited Children's hospitals and Orphanages and distributed gift and informational flyers. Local Healthcare departments were also taken on board and joint events were arranged where Parents and Teachers for invited for Information dissemination, games, and fun.
Results: Vivabon sales increased by 15% in the same month and awareness rose by 10 percentage points by the end of the year.
Concept Based Gifting to Doctors and Pharmacists
Table Top GIft for a Brain Tonic - Intellan
Colour coordinated table top GIft for the Nutragemz line-up
Carry bag in which photo of model slims down as the bag closes. Used to promote an Anti-Obesity Supplement - Chitosan.
Table Top GIft for a Brain Tonic - Intellan
Company: Herbion International, Pakistan
Timeline: Jun 2009 - Feb 2012
Situation: Gifts items were randomly developed and handed out to Pharmacists and Doctors, in order to oblige them. This important touchpoint was being mishandled badly as the gifts had no 'Concept', rhyme or reason behind them.
Task: I was Product Manager for 4 Health Tonics and Dietary Supplement Brand - Nutragemz and took the initiate to challenge the status quo.
Action: I worked comprehensively with external vendors and Chinese contractors to come up with unique and innovative gifts which had strong associations with the brand being promoted. Examples include Newton's Cradle and Rubic's Cube for a Brain Tonic, Footballs for a Health Tonic and Auto-Slim Model Bags for a Anti-Obesity Supplement.
Results: High praise from Doctors and increase in product awareness levels.