BRANDS MANAGED

I have managed the following Brands:

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Currently managing the following brands:

Galliprant - Steered Galliprant through turbulent market conditions, including major competitor launches, while sustaining double-digit growth. Consistently delivered innovative campaigns year after year, including the 2023 Omnichannel Campaign and the 2025 Safety Campaign.
Onsior - Drove Onsior’s turnaround in Canada, delivering 12% growth over two years and making it the fastest-growing market globally for the brand.
Advantage Family - Managed to minimize decline at the vet, while maximizing sales at retail channel supporting growth of 15%+ YoY on the retal side
Capstar - Relaunched in retail channel breathing new life into the old brand.

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Managing the following brands:

Advantage II & K9 Advantix II - Launched in retail channel growing the brand by 70% in just 1 year. Also won BrandSpark "Most trusted brand award"
Advantage Multi - Devised strategies for LCM of the aging brand - Advantage Complete program
Multi Duo - Bundle selling concept with 5 Mio annual sales in just 2 years
Drontal - Turned this 25 year brand into Bayer Animal Health's highest growing brand, within a span of 2 years.
Profender - Achieved double digit growth rate in both years of owning the brand. Also worked on lifecycle projects such as Advantage Complete.
Synovi G4 - Launched the brand in 2017 and firmly established it as a strong joint supplement with more than CAD 200,00 per annum sales.
BP4G - Partners program for Bayer Animal Health clinics.

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Managed the following Wheat and Rice Crop Protection Products, contributing 50% to Topline:

Atlantis - Establsihed it as Bayer Pakistan's flagship product and Market leader in Wheat Herbicide segment.
Nativo - Took it towards highest selling Rice Fungicide in Pakistan, recommended officially by Government
Hombre - Fortified its position as highest selling product in Wheat Seed Treatment segment.
Confidor WS - Fortified its position as the highest selling Seed Treatment product in Pakistan. It was even recommended by Monsanto and Pioneer to their customers.
Buctril Super
Puma Super
Bayfolan
Regent WG
Sunstar Gold
Topstar

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Managed the following Over-the-Counter Products:

Linkus - Establsihed it as Herbion's flagship Product-line, contributing 72% to Topline.
- Product Line includes Linkus Syrup, Linkus Lozenges, Larinza Syrup, Tootrus Syrup and Lozenges.
Alfagin - Rebranded it via 2 successful campaigns - FIFA 2010 and UEFA 2012, establsihing its presence.
Intellan - Increase Market Share by 50% by innovative BTL Campaigns.
Vivabon
Infidol
Nutragemz (Dietary Supplements) - Launched ‘Nutragemz’ Dietary Supplement segment in 12 Eastern European Countries; which turned out to be a $400,000 segment. Success story replicated in North American, Far Eastern and Pakistani markets. These Products included:
- Garlic Oil
- Omega 3,6,9
- CoQ10
- Chitosan
- St. John's Wort

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The following countries were my direct responsibility, for mentioned products:

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Managed the following Confectionary Products - Responsible for adding 45% to Topline:

Lollipop Segment - Developed the Concept for Dip & Lick Lollipop which went onto become a star product. Increased sales of other variants by 50%. Products included Original, Pain & Pop Lollipop, Sweet & Sour Lollipop, Milk & Butter Lollipop.
Biscuits Segment - Launched 3 New Biscuit brands – Peanut Biscuits, Zeera Biscuits & King Nan Khatai. Also stablished distributor channels.
B.P. Wafers

Omair Rehman