​​​​Omair Rehman​

Elanco Animal Health – A Division of Eli Lilly Canada

* Former known as Bayer Animal health

Marketing Manager (Over-the-Counter and Vet channel) – Pain & Parasiticides

Aug​ 2020 - present

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• Brand leader for Pain, Flea & Tick, Endo-parasitic & Nutraceuticals segment for Companion animals (dogs & cats) – $45 MM portfolio. Brands: Galliprant, Onsior, Advantage, K9 Advantix, Advantage Multi, Drontals & Synovi G4.

• Initiated the Galliprant Safety campaign in 2025, shifting the focus to product safety and achieving an +11% growth in a challenging market. Collaborated with global teams, as key Canadian global team member.

• Won innovation pillar award 2024 for novel projects: Loyalty program, E-detailing & Multi-lingual brochures.

• Championed Omnichannel campaign for Galliprant in 2022-23, included mass emails, digital webinars, PR outreach, Trade Media placement, Pawsitivity e-newsletters, email campaign, e-loyalty program, Tik Tok. Achieved 36% growth.

• 2 Top performer awards for H1 & H2 2020. Projects: Order dispatch, COVID response, HERD & 2-pack extension.

• Multiple Digital engagement projects as ‘Digital Champion’: ‘Early signs’ contest, Barks ‘n’ Purrs & Kahoot challenge.

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Queens College, Mississauga

Adjunct faculty (Part time)

Aug​ 2023 - present

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• Expertly designed and taught HCL 3103 (Marketing Communications) to 5 sections, creating an engaging curriculum that significantly boosted student engagement and comprehension. Consistently received outstanding evaluations from students and peers.

• Delivered BUS 1234 (Business Application of Computers) to three sections, leveraging advanced technological tools and innovative teaching methodologies to provide a cutting-edge educational experience. Recognized for enhancing students' practical skills and digital literacy.

• Seamlessly took over and taught MKT-1143 (Marketing Fundamentals) for two sessions, ensuring uninterrupted learning and maintaining high academic standards. Praised for adaptability and ability to quickly connect with students.

• Have ample experience with tools such as Kahoot and simulation programs like Stukent.

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Bayer Inc. 

Product Manager (OTC and Vet segment)

Bayer Animal Health, Canada (divested to Elanco Animal health on Aug 2020)

Jul 2016 - Aug 2020

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• Brand leader for Flea & Tick, Endo-parasitic & Nutraceuticals segment for Companion animals (dogs & cats) – 75% contribution to topline ($30 MM) - K9 Advantix, Advantage, Advantage Multi, Drontal Plus & Profender.

• Received Annual Bayer LIFE award 2019, for out of the box brand-engagement programs: new in-clinic tool (developed in $0), Drontals re-pricing, Multi Duo re-branding, advance booking & rebate project (first of its kind for the industry).

• Launched E.Multi ‘Emerging Threat’ campaign, a first-of-its-kind for Bayer Animal Health, which used brand advocates to convey zoonotic implications of the parasite. The campaign was acknowledged by Bayer Global as ‘Best Practice’, and increased sales by $1 MM in 2017 and $500k in 2018. Received leadership award for project.

• Spearheading supply forecast for pet business with accuracy of ~78% in 2018, 2019 & 2020 (2nd highest globally).

 

Product Manager (Rice & Wheat Segment) - Bayer CropScience, Pakistan

Mar 2013 - Jan 2016

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• Brand owner for the largest segment (Rice & Wheat) with 50% Contribution to company’s topline ($12 Mio).

• 120% Target Achievement for 2013 and the Bayer ‘Pride of Performance’ award for designing and launching the ‘Much More Rice (MMR) Program’.

• Established ‘Nativo’ and ‘Hombre’ as the number 1 brands in their respective segments.

• Lead collaboration project with Mars food, for their Uncle Ben’s rice brand, resulting in market expansion and $2 Mio sales increase. Success story replicated in 3 further Mars Foods-Bayer collaborations worldwide.

• Expanded SeedGrowthTM business launching ‘Project Mehf∞z’, which expanded avenues for business-to-business sales & marketing promotions and added an addition $1.5 Mio to the segment sales.

• Overachieved Sales targets for 2013 and 2014 by ~15% by championing Innovative campaigns such as Nativo challenge, mobile puppet shows & wheel-of-fortune kiosks.

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​Herbion International, Pakistan

Product Manager (Over-the-Counter Segment/Eastern Europe Division)

Jan 2011 - Feb 2012

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• Brand owner for the largest segment (cough & cold) with 72% Contribution to top-line ($8 Mio). Also looking after the health tonics & pediatrics segment.

• Increased category top-line by $1 Mio by championing innovative above-the-line & below-the-line campaigns like FIFA 2010 & UEFA 2012 soccer world cup campaigns, children’s day activity & product themed giveaways.

• Developed marketing literature (in 7 languages), handling a promotional budget of $300,000+ per annum.

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Assistant Product Manager (Over-the-Counter Segment/Eastern Europe Division)

Jun 2009 - Jan 2011

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• Brand owner for the newly launched nutraceuticals segment.

• Launched ‘Nutragemz’ dietary supplement segment in 12 Eastern European countries; which turned out to be a $1 Mio segment. Success story replicated in North American, Far Eastern and South Asian markets.

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3Market Dimensions, Canada

Assistant Marketing and Research Manager (North American Market)

Jan 2009 - Jun 2009

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• Research Projects’ Designing & Proposal Writing for North American markets, winning over 5 governmental and municipal projects.

• Conceived, Designed & Implemented innovative research tools and methods to better cater to the North American Market; such as Online Bulletin Boards, which increased business by 20%.

• Launched Online Survey Division; which went on to become a lucrative segment with 25% contribution in Topline.

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B.P.Sweets, Pakistan

Junior Brand Manager (Biscuits & Lollipop Division)

Aug 2008 - Dec 2008

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• Launched 3 New Biscuit brands – Peanut Pik, Zeera Plus & King.

• 20% sales boost due to Above-the-line & Below-the-Line Marketing Campaigns which aided in strengthening of current Lollipop variants including School Activities and Shop branding.

• Introduced concept of ‘Dip n Lick Lollipop’ for the first time in South Asia, which went onto become a Star product for the company contributing 20% to Topline.